About Owl Be There of the Washington Metropolitan Area
Experienced senior living guidance for families across Northern Virginia, Maryland, and Washington, D.C. — backed by the trusted Owl Be There network.
Families throughout the Washington metropolitan area rely on our experience navigating complex care situations, coordinating with multiple stakeholders, and helping loved ones make informed decisions. We serve families across Northern Virginia, Maryland, and the DC metro area with free, independent senior living consulting — bringing clarity to one of the most complex senior care markets in the country.

Meet
David Greenwood, MBA
David Greenwood co-founded Owl Be There alongside Laura Greenwood in 2013 with a simple mission — bring clarity and compassion to one of life's hardest decisions. With an MBA from Georgetown University and a background that includes co-authoring several insurance strategy books, David has spent over a decade improving the lives of seniors and families across the Washington, D.C. metropolitan area. He leads the National Capital Region team and heads training for new franchisees across the country — guided by the same belief that started it all: that every family deserves trusted, independent guidance when it matters most.
As the founder of Owl Be There and owner of the National Capital Region office, David brings the personal touch of a local advisor who knows the DC metro area's senior living communities — backed by the national network he built.
Meet the Team

Ashley Perrotte
— Senior Marketing Manager, Owl Be There Franchising
Ashley’s focus is supporting new Owl Be There franchise owners. She provides marketing execution and campaign strategy, as well as creating tools and systems that help franchisees market more efficiently and creatively. Ashley is also instrumental in helping Owl Be There’s Franchise Development…

Laura Greenwood
— President, Owl Be There Franchising
Laura divides her time between Owl Be There client engagement and leading the franchising arm of Owl Be There. Her background includes brand management, consumer advertising, corporate strategy, and financial analysis. She is passionate about marketing, operations, and business growth strategy…

Nadia Evans
— Senior Living Advisor
Nadia is passionate about helping seniors make good decisions about their care. She has more than 10 years of experience in the healthcare community, spanning assisted living, skilled nursing, memory care and home care. Nadia is a proud veteran who served in the United States Army for four years…

Marilyn Neal
— Senior Living Advisor
Marilyn has a long history of leadership and compassion, having been a dedicated nonprofit Executive Director. She brings vision and passion to her role as an Owl Be There Senior Living Advisor and is deeply committed to improving the lives of seniors and families with whom she interacts and…

Joseph Silver, III
— Senior Living Advisor / Franchisee Coach
Joe has over 20 years of experience in the senior market, advising on long term care insurance as well as actually working in a nursing home. As a result, Joe is knowledgeable about care payment options for seniors as well as available levels of care. Joe understands firsthand the concerns and…

Theresa Henry
— Senior Living Advisor
Theresa has more than 25 years of experience in the healthcare and hospitality industry with a special interest in senior living. Having worked at several assisted living communities in the Washington area, she is familiar with the amenities and services available to seniors. She has a Bachelor of…
Our Mission, Vision & Values
Founded by David and Laura Greenwood, Owl Be There began with a mission to bring clarity, compassion, and trustworthy guidance to families facing senior living decisions. That mission continues in every community we serve, including right here across Northern Virginia, Maryland, and Washington, D.C.
Our values guide every interaction:
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Compassion
We listen, care, and act with empathy.
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Collaboration
We work closely with families and professionals.
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Credibility
We operate independently, without bias toward any facility.
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Commitment
We’re by your side every step of the way.
Families in National Capital Region Trust David Greenwood, MBA
From long-distance caregiving situations to complex care transitions, we help families find solutions that bring confidence and peace of mind.
Proud to Serve National Capital Region, Springfield
We're more than advisors — we're neighbors.
Owl Be There proudly shows up for the communities we serve — attending local senior events, supporting caregiver groups, presenting at educational seminars, and walking alongside families every step of the way. These are the moments that remind us why we do this work.





Helpful Resources for Families
We believe that informed families make confident decisions. Explore these articles from the Owl Be There team to learn more about senior living options, care types, and planning tips — all designed to help you feel supported and prepared.
Assisted Living vs Memory Care
Choosing between assisted living and memory care for a loved one can feel overwhelming, especially when you're navigating an unfamiliar landscape during an already stressful time. If you've…
How Much Does Assisted Living Cost? A 2026 Affordability Guide
Assisted living cost can vary as widely as the array of services offered across care communities - and every senior's situation is unique! Below are national median and…
How to Talk with an Aging Parent About Getting More Help
Talking with an aging parent about getting more help is one of those conversations most families dread — but it can also be one of the most loving,…